That Works . . . And That Makes Sense, Too! By Chris King
believe that if we asked 100 free agents, independent professionals and
freelancers what the one area of being self-employed is the most difficult
and most disliked, we would find that 95% would answer, "Marketing."
And yet, we all know that it is one of the most important and necessary
tasks of an entrepreneur - if we want to survive, that is.
my delight, more than four years ago I discovered Robert Middleton and
his "Action Plan Marketing." I started by signing up
for his weekly e-newsletter, "More Clients" - the one that I
still read today word-for-word. Then I purchased his incredible Info
Guru Marketing Manual, followed by tapes and teleseminars. Along with
the manual, you automatically become a member of the lively on-line forum
for Info Gurus. Without a doubt, I feel that by following what I have
learned from Robert and others on the tapes and in the forum, I have increased
my business more than four-fold. I also feel that I would be remiss if
I didn't share what is available in Robert's fine manual. So, this article
will be a description of what you will gain by hooking up with Robert
Middleton and Action Plan Marketing - yes, I will be shamelessly promoting
him and what he offers.
mentioned Action Plan Marketing in other articles, but feel it is
time to let you know what is included in Robert Middleton's intensive
manual. I will guarantee if you take my advice and purchase it, you will
never look back. Robert not only uncovers the secrets of successful marketing,
but also makes it actually fun and not intimidating.
the chapters you will find in the Manual:
1 - InfoGuru Marketing. How to position yourself as an InfoGuru
(someone who sells solutions, not commodities, processes or simply information),
and how to leverage what you know to attract all the clients you can
2 - The 5Ps of Service Business Marketing. How to create a marketing
plan that actually works by understanding the 5 main components of InfoGuru
3 - Your Core Marketing Message. How to develop a marketing message
that gets attention, interest and positive response from your prospective
4 - Zeroing in on Your Target Market. How to focus with laser-like
precision on your ideal prospects, and how to deliver your marketing
message to them so that they respond.
5 - Packaging Your Services - Verbally. How to turn your core marketing
message into a verbal "Audio Logo" that gets immediate attention,
interest and response from prospects.
6 - Packaging Your Services - In Writing. How to turn your core
marketing message into marketing materials that get your prospects to
call you, ready to work with you.
7 - Creating an InfoGuru Web Site. How to develop a web site that
draws clients like a magnet, and what you must put on your site to get
visitors to respond to you.
8 - Promoting Your Web Site. How to attract thousands of qualified
prospects who are interested in learning more about your business to
your web site.
9 - Generating Referrals. How to leverage the business relationships
you already have into a constant stream of referrals to new qualified
10 - Networking Strategies. How to multiply your influence, credibility
and trust with the kind of people who willingly refer new business to
11 - Topics and Titles for Talks and Articles. How to come up with
topics and titles for talks and articles that result in attracting attendees
and readers who are qualified prospects.
12 - Promoting Yourself with Talks and Articles. How to leverage
what you know into visibility and credibility by becoming the acknowledged
expert or InfoGuru in your field.
13 - Keep-in-Touch Marketing. How to make sure people never forget
you once you've made an initial contact, and how to generate ongoing
business and referrals from your list.
14 - E-mail and eZine Marketing. How to harness the power of the
Internet to implement the most powerful and cost-effective keep-in-touch
strategy ever invented.
15 - Writing Motivational Copy. How to get people to take action
through the written word - getting people to pick up the phone, inquire
about and buy your services.
16 - Direct Outreach Marketing. How to connect with prospects who
are unlikely to call you, and do it in a way that gets no resistance
and no rejection.
17 - Professional Services Selling Process. How to manage the sales
process from beginning to end with authenticity so that selling literally
becomes transparent and stress-free.
18 - Making More Appointments with Qualified Prospects. How to turn
calls from prospects into appointments with qualified buyers, ready
to explore how you can help them with your services.
19 - Negotiating and Closing the Sale. How to negotiate difficult
sales situations, overcome objections, deal only with serious buyers
and close without pressure.
20 - Pricing Your Services. How to price your services so that you
are finally paid what you're worth and get compensated by the solutions
you provide, not the time you put in.
21 - The Perfect Proposal. How to develop a proposal that not only
helps close more business but also can be done in an hour or less and
be written on just two pages.
22 - Performance - The Ultimate Key to Marketing. How to outperform
your competitors so that you become the provider of choice, and how
to turn your clients into raving fans of your service.
23 - Putting Your Marketing into Action. How to overcome the many
obstacles to putting your marketing into action and start implementing
your InfoGuru Marketing strategy.
I hope I
have whet your appetite, and that you will at least sign up for Robert's
e-newsletter. If you are interested in finding out more, click HERE.
You will be glad you did!
A brand new FREE eclectic e-newsletter, Career Success Planning, is on the way. I will be contacting former sbscribers to Portfolio Potpourri and all who have taken the Portfolio Career Self Test to subscribe to the new FREE e-newsletter. Use the form below to sign up!
When I started doing the research for this book, I knew that my own experience as a Portfolio Careerist (having more than one career at the same time) wasn’t going to be enough.
After all, those of us who love and maintain Portfolio Careers also love the variety and thrive on doing things our own way. So, I put out a call to those I knew have or have had Portfolio Careers and would be willing to answer a series of questions.
Thirteen Portfolio Careerists answered my call, so you will get the full story
site we hope you are not only learning how
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